We’re lower than two weeks away from the Nationwide Affiliation of Broadcasters (NAB) 101st Present occurring as soon as once more in Las Vegas, Nevada. As a decade-long returning attendee, I’m at all times excited to be with prospects, companions, and colleagues, shaking arms and fascinating in stimulating conversations concerning the subsequent wave of innovation hitting the media and leisure {industry}. With new expertise options, expanded partnerships, and rising buyer momentum, I’m wanting ahead to highlighting Cisco’s cutting-edge options and providers to our sales space guests this yr.
Our management on this house continues to develop as we innovate throughout our portfolio to rework the best way broadcasters, content material suppliers, venues, sports activities groups and leagues are harnessing the ability of AI and different rising applied sciences and taking viewers experiences to the following degree.
This yr, we’ll showcase our complete portfolio and exhibit Cisco’s technique and innovation throughout three key areas:
- Enabling dynamic IP manufacturing and workflows
- Remodeling content material supply, units, and community assurance
- Operationalizing the fan expertise with cutting-edge, technology-centric venues
Enabling Dynamic IP Manufacturing
The printed {industry}’s evolution to IP requires sustainable expertise to supply nice multicast visibility and suppleness to permit integration of a number of multicast and/or unicast, on-premises and cloud domains. Guests to the Cisco sales space can count on to see our flagship resolution, Cisco IP Material for Media (IPFM), on show on the Cloud Native Media Manufacturing- Anyplace demo to indicate how we’re enabling these transitions to IP aligned with SMPTE 2110. With a number of hundred deployments throughout the globe, Cisco IP Material for Media continues to function the inspiration to handle broadcaster’s audio and video necessities.
Cisco IPFM contains options for Non-Blocking Multicast (NBM), Community Deal with Translation (NAT), and now, Protocol Impartial Multicast flooding mechanism with Supply Discovery (PFM-SD). These elements present end-to-end multicast, stay site visitors visibility, simplified and versatile deployment at scale, improvements in NBM lively, and each PTP and RTP stream monitoring. With our simplified community administration and operations device for provisioning IP-based media materials, Cisco Nexus Dashboard Material Controller (NDFC), customers can now reap the benefits of an expansive view of the community with 2022-7 visibility and enhanced Occasions UI Tab to seize essential fault notifications.
Collectively with Intel, we will likely be highlighting our progressive resolution for Cloud Native Media Manufacturing which makes use of cloud-native architectures with open requirements and open-source software program to energy new media workflows and assist velocity digital transformation.
Remodeling Content material Supply, Units, and Community Assurance
Along with our accomplice Qwilt, we will likely be showcasing World Edge Cloud for Content material Supply, highlighting how collectively we’re making a extra environment friendly technique to ship extremely distributed stay and on-demand content material. Our joint resolution, serving over one billion distinctive subscribers globally, offers High quality-as-a-Service by pushing content material caching and supply out to the embedded fringe of the service community.
Comprised of Cisco’s edge infrastructure and Qwilt’s Open Edge platform, the answer based mostly on open caching helps meet the ever-increasing demand for content material supply and edge cloud providers and bettering re-buffering time, time to first body (TTFF), common bitrate (ABR) and error charge for live-streamed content material supply.
We’ve seen a rising want for trusted collaboration instruments and units to assist drive partaking digital and hybrid leisure experiences, and to attach groups throughout the globe. Within the Cisco Units: Be there, from Anyplace demo, we’ll spotlight intuitive and interoperable gadget experiences which are designed to make distant and hybrid collaboration seamless and distraction-free, on any assembly platform. The native Microsoft Groups expertise on licensed Cisco collaboration units is designed for frictionless worker experiences.
Accedian will take heart stage in our Cisco Essential Community Assurance demo, highlighting how the latest addition to Cisco’s observability portfolio is offering industry-leading community efficiency monitoring and assurance to assist allow seamless operations for content material suppliers, service suppliers, and extra.
Operationalizing the Fan Expertise
One in all my private favorites, and arguably the cornerstone of our Sports activities, Media and Leisure portfolio, is our best-in-class VisionEDGE resolution for IPTV & Dynamic Digital Signage in partnership with Wipro. An answer that really “wow’s”, VisionEDGE offers dynamic content material administration options and prime quality experiences to each fan, in each seat at venues everywhere in the world together with (however not restricted to) Allegiant Stadium right here in Las Vegas, CITYPARK in St. Louis, Etihad Stadium in Manchester, GEODIS Park in Nashville, Santiago Bernabéu Stadium in Madrid, and SoFi Stadium and Hollywood Park in Los Angeles (host of Tremendous Bowl LVI).
As you make your manner throughout the present ground on the Las Vegas Conference Middle throughout NAB make sure you take a look at the Cisco Sales space, #W2743 within the West Corridor, and see for your self how Cisco and our spectacular ecosystem of companions are forging a path of progressive new experiences for the media and leisure {industry}.
To be taught extra, go to the Sports activities, Media and Leisure part of the Cisco Portfolio Explorer or guide a gathering with us right here.
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