Samsung companions with roster of inspiring international athletes — together with Sky Brown, Johanne Defay, Madison de Rozario and Jagger Eaton — to assist convey ‘Open at all times wins’ and the model’s Paris 2024 program to life
Samsung Electronics, a Worldwide Olympic and Paralympic Companion, right now introduced its official theme for the Olympic and Paralympic Video games Paris 2024, ‘Open at all times wins.’ The message articulates Samsung’s perception that with an open thoughts, each new expertise turns into a significant achievement that opens up new views and infinite potentialities. It would function the guts of Samsung’s Paris 2024 program and might be delivered to life in its numerous activations main as much as and in the course of the Video games, and thru the exceptional athlete ambassadors of Workforce Samsung Galaxy, who have been additionally introduced right now.
“Samsung has championed the Olympic spirit — and has been enabling significant connection — since its very first Olympic Video games in 1988,” mentioned Stephanie Choi, EVP & Head of Advertising of Cellular eXperience Enterprise at Samsung Electronics. “For Paris 2024, Samsung’s newest innovation and know-how will help the staging of the Video games and can assist ship on its promise to be probably the most open Video games ever. The model’s ‘Open at all times wins’ message displays this alignment of values and might be featured all through Samsung’s Paris 2024 programming.”
Workforce Samsung Galaxy will function the first voices for ‘Open at all times wins,’ and by sharing their journeys, they may reveal how Samsung helps athletes and followers divulge heart’s contents to new alternatives by way of its applied sciences. Every athlete on Workforce Samsung Galaxy, which incorporates British skateboarding star and longstanding model ambassador Sky Brown, is aware of firsthand that an open mindset drives you to victory, in sport and past.
“Samsung has been elevating the Olympic and Paralympic Video games expertise — and supporting athletes — for practically 4 a long time,” mentioned Tony Estanguet, president of Paris 2024. “As we glance to create a ‘Video games Vast Open,’ we’re assured that Samsung’s deep-rooted perception in openness and its revolutionary cellular know-how, will play a central position at Paris 2024. Collectively, we’ll proudly interact, encourage and improve the Olympic and Paralympic Video games for athletes and followers alike.”
Workforce Samsung Galaxy for Paris 2024
For Paris 2024, Workforce Samsung Galaxy is made up of over 25 Olympians and Paralympians — together with British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl1 Grace “Sunny” Choi, German Para sprinter Johannes Flooring and South Korean soccer icon Son Heung-min — with extra to be named. It options a number of athletes from a few of the Video games’ latest sports activities — skateboarding, browsing and breaking — which, like Samsung, share core values of open-mindedness and self-expression.
“We’re proud to help this unimaginable workforce of athletes and welcome them to the Samsung household,” added Stephanie Choi. “Not solely are they inspiring people on and off the sphere of play, however they’re additionally making an affect on their communities and on the subsequent era. Along with Workforce Samsung Galaxy, we’re thrilled to encourage followers world wide to divulge heart’s contents to new potentialities of their on a regular basis lives.”
The workforce additionally consists of 15-year-old skateboarder Rayssa Leal, who grew to become the youngest Brazilian ever to take part within the Olympic Video games when she received silver at Tokyo 2020; Kim Ye-ri, the “limitless” South Korean B-girl who overcame a listening to impairment to rise to the highest of her sport; Jagger Eaton (U.S.), who champions skateboarding’s tradition of open-mindedness; surfers Johanne Defay (France), John John Florence (U.S.) and Jack Robinson (Australia), who should not solely fierce opponents on the waves, but in addition fierce ocean and local weather advocates; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to drive accessibility and inclusivity in sport and society.
Madison de Rozario mentioned: “Samsung’s been part of the Paralympics for thus lengthy, and one of many highest privileges of being a Paralympian is attending to associate with a model that feels so strongly in regards to the Paralympic motion. Tech is taking part in an infinite position proper now, notably in Paralympic and girls’s sports activities. Having the ability to interact with followers instantly has progressed the motion far faster than anything.”
Johanne Defay mentioned: “I’m tremendous blissful to be a part of Workforce Samsung Galaxy. ‘Open at all times wins’ jogs my memory of the open-mindedness one can purchase by way of competitors – generally we win, generally we lose, which challenges many elements of ourselves. We ponder rather a lot on how we will evolve, and I feel that’s a type of open-mindedness.”
Jagger Eaton mentioned: “To be part of Workforce Samsung Galaxy means the world to me. From any person who approaches skateboarding in a various method, to be part of a model that does the identical is superb. ‘Open at all times wins,’ to me, means inclusion of all people. I feel that the Olympic Video games isn’t solely a tremendous time for everyone to get collectively and cheer for his or her nation, however a chance to do what I really like on the world stage. For me, I at all times keep open in skateboarding as a result of I imagine it’s one of the open-minded actions that you are able to do.”
Extra data on how ‘Open at all times wins’ will come to life, the numerous methods Samsung will improve the Olympic and Paralympic Video games expertise at Paris 2024, and the extra athletes of Workforce Samsung Galaxy, might be introduced because the Highway to the Video games continues. Workforce Samsung Galaxy’s full roster has been included beneath.
About Samsung’s Involvement within the Olympic Video games
Samsung has been a Worldwide Olympic Companion because the Olympic Winter Video games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cellular know-how to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Video games for Paris 2024 and past. The corporate’s dedication to the Olympic Motion quickly faces its fourth decade of partnership and extends by way of Los Angeles 2028. Samsung’s purposeful improvements within the wi-fi communications and computing gear class, together with gear that options synthetic intelligence, digital actuality, augmented actuality and 5G will change the way in which the world experiences the Olympic Video games.
About Samsung’s Involvement within the Paralympic Video games
Samsung is a Worldwide Companion of the Worldwide Paralympic Committee (IPC) within the wi-fi communications and computing gear class. Ranging from Paralympic Winter Video games Torino 2006, the corporate has proudly supported the Paralympic Motion and enabled athletes and followers world wide to share the thrill and inspiration of the Video games by way of Samsung’s transformative cellular know-how. Samsung’s dedication to the Paralympic Video games will lengthen by way of to Los Angeles 2028 and be celebrated by way of revolutionary cellular and computing experiences powered by purposeful improvements within the wi-fi communications and computing gear class, together with gear that options synthetic intelligence, digital actuality, augmented actuality and 5G.
1 ‘B-girl’ refers to a feminine breakdancer.
