Xiaomi, Vivo, and Realme are all outpacing the champion
What’s prone to trigger much more concern in Samsung’s camp is the good progress reported by Xiaomi, Vivo, and Realme of their Indian gross sales figures between Q1 2023 and Q1 2024. We’re speaking huge jumps of 29, 14, and 17 % respectively, which make Samsung’s personal first rate year-on-year progress of 6 % look fairly humble.
After all, Realme remains to be solely the nation’s fifth-largest vendor, which implies it is not precisely ready to threaten Samsung’s dominant standing anytime quickly. However Xiaomi and Vivo are only one % behind India’s champion in market share, and if their development price stays the identical within the subsequent couple of quarters, 2024 may nicely wrap up with a brand new regional gold medalist.
Xiaomi’s “resurgence”, in the meantime, was apparently fueled primarily by low to mid-end fashions just like the Redmi 13C 5G and Redmi Be aware 13 5G, so not less than from a revenue margin standpoint, Samsung is clearly nonetheless holding a large benefit over its rivals.
Apple and Motorola are additionally getting huge in India
One other American firm surging in India is Motorola, nevertheless it stays to be seen if the seller prime 5 will probably be disrupted anytime quickly by these two quickly rising manufacturers or a 3rd one that will not sound acquainted to quite a lot of our readers within the Western Hemisphere: Infinix.
In fourth place, Oppo (excluding OnePlus) truly reported a drop in gross sales between Q1 2023 and Q1 2024 after decreasing the variety of new releases within the “mid-high value ranges”, which evidently proved to be a not-so-successful technique.
