Samsung and French Visionaries Raymond and Simon Depardon Convey a Recent Perspective to the Sports activities of the Olympic and Paralympic Video games Paris 2024 With New Artwork Marketing campaign within the Host Metropolis

‘Olympic Video games Instants Shared #withGalaxy,’ now on view at iconic areas all through Paris, options Group Samsung Galaxy and celebrates the fantastic thing about sport and the Metropolis of Mild’s iconic structure

▲ Concorde: 288 Boulevard St-Germain, 75006 Paris

Samsung Electronics, a Worldwide Olympic and Paralympic Companion, in the present day unveiled a brand new artwork marketing campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The marketing campaign, which is named “Olympic Video games Instants Shared #withGalaxy,” is now reside throughout town of Paris and incorporates charming imagery that provides a brand new perspective to the facility of sport. It’s considered one of some ways Samsung helps to carry the spirit of the Olympic and Paralympic Video games to life within the host metropolis because the countdown to Paris 2024 continues.

As a photographer and filmmaker, Raymond Depardon has captured among the most iconic photos of the century, together with portraits of the athletes in Olympic competitors between 1964 and 1980. The brand new marketing campaign, which was developed in collaboration between Samsung and the Metropolis of Paris, pays homage to Raymond’s famend work and represents a passing of the torch — as Raymond’s iconic black-and-white, archival imagery is exhibited alongside new imagery from his son Simon, who centered his lens on among the latest Olympic Video games and Paralympic Video games disciplines.

The collection of photos options Group Samsung Galaxy athletes; Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing) and Yvan Wouandji (Blind Soccer) and is presently being showcased at 9 iconic Parisian landmarks and metropolis websites together with Rue du Louvre, Pont de la Concorde and Rue des Pyramides, till early September 2024.

▲ Pyramides: 187 Rue St-Honoré, 75001 Paris

“I used to be thrilled to take part on this undertaking as a result of it’s the first time ever that my photographs are being displayed alongside my father’s,” mentioned Simon Depardon. “The paintings not solely options 4 unimaginable French athletes taking part in their sports activities, but additionally I needed to point out every athlete’s human character by taking portraits of them on the identical time,” Depardon added. “The efficiency capabilities of the Galaxy S24 are excellent and opened up so many alternatives for us to create one thing that matches in artistically with town.”

From June 24 via September 8, 2024, followers are invited to take part within the marketing campaign by sharing messages of assist for Group Samsung Galaxy by way of a QR code featured on every picture. The messages will probably be proven at Samsung’s Olympic™ rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge throughout the Olympic and Paralympic Village, through the Olympic and Paralympic Video games.

“The mission of the Olympic and Paralympic Video games is to carry the world collectively in a spirit of openness,” mentioned Stephanie Choi, EVP & Head of Advertising and marketing of Cell eXperience Enterprise at Samsung Electronics. “By means of our collaborative marketing campaign with Raymond and Simon Depardon, Samsung is using progressive Galaxy expertise to put in writing one other chapter within the close to 40-year story of supporting the very best beliefs that the Olympic and Paralympic Video games have to supply.”

Extra areas for the marketing campaign’s 10 photos — comprising two of Raymond Depardon’s legendary photographs and eight new photos from Simon Depardon — are situated at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple and Opéra.

For extra data, go to https://withgalaxy.galaxyexperienceparis.com/en.

▲ Saint-Germain: 51 Rue Bonaparte, 76006 Paris

▲ 29 Boulevard Romain Rolland, 92120 Montrouge

Places for ‘Olympic Video games Instants Shared #withGalaxy’

• 187 Rue St-Honoré, 75001 Paris
• 288 Boulevard St-Germain, 75006 Paris
• 13 Rue du Louvre, 75001 Paris
• 33 Avenue Jules Rimet, 93200 Saint-Denis
• 36 Avenue de l’Opéra, 75004 Paris
• 29 Boulevard Romain Rolland, 92120 Montrouge
• 95 Rue Vieille du Temple, 75004 Paris
• 51 Rue Bonaparte, 76006 Paris
• 117 Rue du Faubourg Saint-Martin, 75010 Paris

About Samsung’s Involvement within the Olympic Video games
Samsung has been a Worldwide Olympic Companion because the Olympic Winter Video games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cellular expertise to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Video games for Paris 2024 and past. The corporate’s dedication to the Olympic Motion quickly faces its fourth decade of partnership and extends via Los Angeles 2028. Samsung’s purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G will change the best way the world experiences the Olympic Video games.

About Samsung’s Involvement within the Paralympic Video games
Samsung is a Worldwide Companion of the Worldwide Paralympic Committee (IPC) within the wi-fi communications and computing tools class. Ranging from Paralympic Winter Video games Torino 2006, the corporate has proudly supported the Paralympic Motion and enabled athletes and followers all over the world to share the thrill and inspiration of the Video games via Samsung’s transformative cellular expertise. Samsung’s dedication to the Paralympic Video games will prolong via to Los Angeles 2028 and be celebrated via progressive cellular and computing experiences powered by purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G.