Launched in September 2023, the
iPhone 15, 15 Plus, 15 Professional, and 15 Professional Max reportedly obtained off to a really robust begin on the world box-office, crucially contributing to
Apple’s first-ever full-year supremacy within the cell trade.
However after a number of weeks of rampant demand world wide, the
iPhone 15 quartet rapidly and unexpectedly started to lose steam, a scenario that prolonged to the early levels of 2024, when
Samsung regained the smartphone market crown.
In fact, if there’s one nation the Cupertino-based tech large can at all times depend on to offset its typically mediocre gross sales ends in nations like China or India, that is undoubtedly the US. However whereas Samsung can not threaten
Apple‘s home domination, the
iPhone 15 lineup would not seem to rise to the success of its forerunners stateside both.
The iPhone 14 is simply as in style because the iPhone 15
With a 48MP main rear-facing digicam, barely greater battery, brighter display, sooner processor, and particularly a flowery notch-replacing Dynamic Island, the “base” 6.1-inch
iPhone 15 felt like a reasonably radical improve over the non-Professional
iPhone 14 to us.
Evidently, that opinion was not shared by as many hardcore Apple followers within the US as anticipated, provided that the iPhone 14 and iPhone 15 accounted for the very same 14 % slice of whole regional iPhone gross sales between January and March 2024.
The
iPhone 14 stood at 19 % within the first quarter of 2023, thoughts you, in comparison with simply 11 % for the
iPhone 13. This shift in demand in direction of older and infrequently cheaper members of the iPhone household is clearly not excellent news for Apple’s revenue margins, though the
15 Professional is proving as profitable because the
14 Professional and the 15 Professional Max shouldn’t be far behind the
14 Professional Max.
Like the most important
iPhone 14 variant in the beginning of final yr, the 6.7-inch
iPhone 15 Professional Max super-flagship leads the newest US gross sales chart, very carefully adopted by its little Professional brother.
However because of the “vanilla” iPhone 15‘s poor efficiency, all the household is doing considerably worse now than the iPhone 14 collection this time final yr. We’re speaking a few very giant drop from the 75 % share of gross sales accounted by the iPhone 14 household in Q1 2023 to solely 68 % for the iPhone 15 roster throughout Q1 2024.
What in regards to the iPhone 15 Plus, 14 Plus, iPhone 13, and SE?
The 2021-released
iPhone 13 additional highlights Apple’s profitability struggles, retaining a surprisingly giant chunk of its US attraction in 2024. After scoring 11 % of all regional iPhone gross sales through the first three months of final yr, the archaic Apple A15 Bionic-powered mannequin stood at 9 % in the identical timeframe of 2024, which is of course a really robust outcome.
That is made even clearer by the large decline of the
iPhone 14 Plus from 10 % in Q1 2023 to solely 3 % now. In the meantime, the
iPhone 15 Plus managed to change into nearly as in style as its direct predecessor, which is nevertheless nonetheless not sufficient to match the gross sales figures of all different
iPhone 15 members of the family.
Final however not essentially least, the iPhone SE (3, presumably) is itself able to outcome after two years available on the market, merely dropping 1 % from its 6 % share of US iPhone gross sales between January and March 2023.
Will that make Apple rush the event and launch of an
oft-rumored budget-friendly iPhone SE 4? That is arduous to say, as such a tool would undoubtedly change into extraordinarily profitable extraordinarily quick whereas inflicting its producers much more profitability points. However the inexpensive handset cannot be delayed endlessly, now, can it?
