Thursday, August 28, 2025

It is the Absolute Worst Time to Purchase an iPhone


Apple’s iPhone 16 lineup is nearly right here. The tech large normally unveils its newest household of smartphones in September, and it simply introduced an occasion for Sept. 9

Conserving this in thoughts earlier than upgrading your iPhone may assist you avoid wasting money — or forestall you from experiencing a severe case of purchaser’s regret.

Typically talking, shopping for a brand new iPhone proper earlier than the following mannequin launches is not a clever transfer. Even should you do not care about having the most recent and best know-how, there are good causes to attend. Holding off means you will have a greater sense of whether or not it is value upgrading to the most recent mannequin or should you’re higher off snagging the previous-generation iPhone for rather less cash. 

Apple by no means discusses new merchandise earlier than it is able to announce them, so it is not possible to know the corporate’s future plans for the iPhone. However traditionally, Apple has launched new iPhones in mid-September, with availability starting the week following the corporate’s launch occasion.

This is a better have a look at Apple’s typical product launch timeline, what to anticipate from the iPhone 16 and extra.

Learn extra: Apple’s ‘Glowtime’ iPhone 16 Occasion: What to Count on and Tips on how to Watch

Watch this: iPhone 16: A New Button for the Greatest Improve 12 months But

The very best time to purchase a brand new iPhone

The iPhone 15 family lineup The iPhone 15 family lineup

The iPhone’s pricing does not change a lot all year long.

James Martin/CNET

There actually is not a “finest” time to purchase a brand new iPhone. Apple does not change its pricing construction fairly often, and carriers and retailers normally supply related trade-in reductions all year long.

Nonetheless, the autumn is normally a sensible time to buy an iPhone. Ready till the brand new model arrives lets you make an knowledgeable determination about whether or not it is value upgrading or hanging onto your present telephone for one more yr.

Typically, we usually suggest upgrading in case your telephone is greater than two generations outdated. Nevertheless it’s additionally value remembering that the brand new options Apple simply introduced as a part of Apple Intelligence will solely be accessible on iPhones with new chips just like the iPhone 15 Professional and Professional Max.

In case you are making the swap to the most recent iPhone, chances are you’ll wish to take into account ready till it has been in the marketplace for a few weeks or months if potential. Doing so may make it simpler to get the coloration and storage capability you need, since demand is normally excessive instantly following the iPhone’s launch. Ready additionally ensures that you simply’re conscious of any potential bugs or points earlier than upgrading, equivalent to the iOS 17’s overheating difficulty that first impacted some iPhone 15 Professional items final yr.

The worst time to purchase a brand new iPhone

Apple iPhone 15 Apple iPhone 15

The iPhone 15 on show at Apple’s iPhone launch occasion in 2023.

Lisa Eadicicco/CNET

Whereas there will not be a finest time to purchase a brand new iPhone, there actually is a worst time: late July by early September. In different phrases, do not buy an iPhone proper earlier than Apple launches a brand new one.

New iPhones normally embody digital camera upgrades, a contemporary processor (particularly on the Professional fashions) and different options, such because the Dynamic Island, which debuted on the Professional in 2022 however made its strategy to the common iPhone 15 in 2023. Shopping for the present mannequin proper earlier than Apple launches a brand new one means you are lacking out on these enhancements for primarily the identical value you’d pay for the next-generation iPhone.

It’s possible you’ll not care about having the most recent iPhone. Possibly your present telephone is 4 years outdated, and also you simply wish to improve to one thing that feels quicker with longer battery life. Both method, you must wait. Apple normally reductions fashions from earlier years when launching new iPhones, because it did in 2023 with the iPhone 14, which it now lists for $699. The 2-generation-old iPhone 13 now sells for $599 by Apple, which is $200 cheaper than its $799 beginning value when it arrived in 2021.

It is also value noting that Apple permits returns for 14 calendar days from the date you acquired the product. If Apple adjustments the value of a product, you can also additionally request to be credited again the distinction in value so long as you accomplish that inside 14 days of the alteration. However Apple’s coverage notes that you will have to have acquired that product inside 14 calendar days of the value change.

Watch this: One Extra Factor: Do not Purchase Apple Merchandise Proper Now

I Took 600+ Photographs With the iPhone 15 Professional and Professional Max. Have a look at My Favorites

See all images

What to anticipate from the iPhone 16

iPhone 15 Pro Max with modified camera lens and the neon number 16 on a black background iPhone 15 Pro Max with modified camera lens and the neon number 16 on a black background

The iPhone 16 (not pictured) is anticipated to launch in September. 

Apple/CNET

With that in thoughts, you may be questioning whether or not it is value ready for the iPhone 16. It is not possible to know precisely what to anticipate till Apple proclaims the following iPhone. However rumors and stories recommend the next adjustments may very well be in retailer for Apple’s subsequent batch of iPhones:

  • Bigger display sizes on the Professional fashions, in response to Bloomberg, MacRumors and analysts Ming-Chi Kuo and Ross Younger.
  • A devoted digital camera button, possible only for the Professional fashions, and the Motion button on common iPhone 16 fashions, in response to Bloomberg and MacRumors.
  • A tetraprism 5x telephoto digital camera on the iPhone 16 Professional, in response to Ming-Chi Kuo. One of these digital camera is at the moment solely discovered on the bigger and dearer iPhone 15 Professional Max.
  • A brand new processor, possible known as the A18 or A18 Professional.

What to anticipate from Apple’s occasion

Apple iPhone Event for "It's Glowtime" Apple iPhone Event for

The tagline for this yr’s September Apple Occasion is “It is Glowtime.”

Apple

New iPhone fashions are normally the star of the present on the subject of Apple’s September occasion. Along with the iPhone 16 household, which is anticipated to incorporate the iPhone 16, 16 Plus, 16 Professional and 16 Professional Max, the corporate may additionally debut new Apple Watches and AirPods. 

Particularly, the corporate is claimed to be refreshing its least expensive and mid-tier AirPods, in response to Bloomberg’s Mark Gurman. As for the Apple Watch, Gurman has additionally reported that the corporate may very well be planning an overhaul known as the Apple Watch X

Then there’s the “It is Glowtime” tagline, which may trace that Apple Intelligence can be an space of focus through the occasion. 

Try our preview for extra particulars on what to anticipate. 

What to think about when shopping for a brand new iPhone

iPhones in Apple Store iPhones in Apple Store

iPhones on show in an Apple Retailer.

SOPA Pictures/Getty Pictures

There are a number of elements to remember when shopping for a brand new telephone. Your price range is the most important consideration, since it will dictate your choices. In any other case, you will wish to resolve what you are hoping to get out of your new telephone.

Do you typically use your telephone for images and videography tasks and wish the absolute best digital camera in an iPhone? If the reply is sure, the Professional fashions are the way in which to go. Display dimension can also be essential. In case you have a desktop laptop and a telephone, however nothing that matches in-between like a private laptop computer or a pill, you may want a telephone with a big display for studying emails and watching movies. If that is the case, take into account the Plus or Professional Max mannequin. (Actually, two analysts predict Apple will retire the Plus mannequin after releasing the iPhone 16 Plus.)

Then there are final yr’s fashions. Shopping for final yr’s telephone could be a worthwhile possibility in order for you a bigger display and do not wish to shell out an additional $100 for the most recent Plus mannequin. Proper now, for instance, Apple sells the iPhone 14 Plus for $799, the identical value as the usual iPhone 15. Apple normally helps its telephones with software program updates for about 5 years, so you must nonetheless be capable of get period of time out of an iPhone that is a technology behind. However once more, do not forget that you will not get entry to a few of Apple’s new software program options which might be part of Apple Intelligence.

General, when shopping for a brand new iPhone, you will wish to keep away from procuring proper earlier than the brand new one comes out and take into consideration your priorities and price range. We’ll have extra recommendation to share as we be taught extra about what to anticipate from the iPhone 16.




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