Actually, it was so predictable that I… predicted it a few week in the past. However I’m not right here to brag (effectively, possibly a bit bit)… I’m right here to do my different favourite factor (as a tech author), which is to complain about first-world issues.
A primary-world drawback or not, Apple has determined to make its new “Apple Intelligence” ML algorithms unique to the iPhone 15 Professional and iPhone 15 Professional Max. That’s it. Two iPhones.
Say what?!
In probably the most controversial Apple strikes in current occasions, new iOS 18 AI shall be unique to iPhone 15 Professional: iPhone 15


“New Apple Intelligence in iOS 18 will solely be out there on 50% of the newest flagship iPhones.” Sounds loopy whenever you put it that method.
As I mentioned, it was anticipated that Apple was going to maintain sure new iOS 18 options unique to the costliest iPhones (as a result of this occurs yearly), however this went past my wildest expectations.
Apple Intelligence is sort of actually coming to solely two iPhone fashions proper now, and finally, six in whole – when the iPhone 16 collection is out. Until solely the iPhone 16 Professional fashions get AI, which would be the cherry on high!
This transfer makes the $800 iPhone 15 and $900 iPhone 15 Plus, that are Apple’s present flagship telephones (!), type of irrelevant.
Certain, some would say “not everybody cares in regards to the AI in iOS 18” however that’d be a really weak argument, for the reason that most spectacular half about iOS 18 is certainly Apple Intelligence.
Shopping for a model new iPhone 15 (which some persons are doing as you’re studying this text) to get zero of the brand new Apple Intelligence methods you’d get with the $1,000 iPhone 15 Professional (a telephone from the identical collection!) is extremely disappointing in the event you ask me.
And let’s not overlook individuals utilizing the iPhone 14 and iPhone 13, that are fairly succesful units even by at the moment’s requirements. The choice to make Apple Intelligence unique to the newest Professional iPhones might certainly push individuals utilizing the vanilla model of the iPhone to improve to a Professional mannequin.
After all, that’s precisely what Apple’s all the time wished, which is what each telephone maker desires – to upsell. Nonetheless, I’m merely unsure that’s a good solution to obtain that. It looks like dishonest. Dishonest your personal customers who’ve waited some time to get a style of the entire next-gen “AI” factor.
Samsung is now extra beneficiant than Apple in terms of software program updates: New Galaxy flagships get longer help and extra feature-rich updates than iPhone


The $500 Pixel 8a might need extra AI options than the $800 iPhone 15.
Talking of different phone-makers, Samsung and Google have (to this point) dealt with the identical state of affairs much more gracefully than Apple.
Proper after the launch of the Galaxy S24 collection with OneUI 6.1, Samsung made it clear that older Galaxy flagships will get a number of the new AI options too. Actually, Samsung under-promised and over-delivered, as a result of the Galaxy S23 and even Galaxy S22 flagships now have just about all the perfect AI methods from the Galaxy S24.
With Samsung’s promise for 7 years of OS updates and AI for the two-year-old Galaxy S22, we now have a significant plot twist, the place Samsung’s flagship telephones could be supported for longer than the iPhone, and get extra significant, feature-rich updates within the course of.
Alternatively, Google dealt with the state of affairs otherwise…
Initially, the corporate mentioned the total AI function bag it launched earlier this 12 months could be unique to Pixel 8 Professional. After backlash on-line, Google reverted this resolution, and mentioned Pixel 8 will even be getting the identical AI methods as Pixel 8 Professional (the 2 run on the identical Tensor G2 SoC).
In a way, Google tried to tug an Apple however bought intimidated by the complaints and didn’t decide to its controversial AI blockade. Rattling. Apple actually is the perfect at being greed… I imply brave.
Does Apple have a legitimate excuse for denying thousands and thousands of iPhone customers from accessing its new AI in iOS 18?


OG analyst Ming-Chi Kuo mentioned the limitation comes because of the 6GB of RAM on iPhone 15 and older fashions however that is no excuse.
As an example, any individual I used to be chatting with made the argument that “Apple is within the enterprise of promoting {hardware}”, and limiting new AI to the iPhone 15 Professional is only a solution to get individuals to purchase it.
Whereas it is a legitimate (apparent) level, it doesn’t act as an excuse/rationalization for individuals who simply purchased an iPhone 15 to seek out out the iOS 18 model they’ll be getting is at the very least half as succesful because the one their good friend with iPhone 15 Professional will get.
I additionally discover the “Apple is a {hardware} firm, so it desires to promote dearer iPhones” line ironic, since with this transfer, Apple is technically upselling individuals on software program options.
Talking of {hardware}, the “{hardware} limitation” argument doesn’t maintain up both, for the reason that chip powering the iPhone 15 is barely any much less highly effective than the A17 Bionic within the iPhone 15 Professional. Certain, the Professional mannequin has twice as many NPU cores, which performs a direct function in AI and ML duties, however this isn’t an excuse both.
If cheaper/older iPhones “can’t deal with all the brand new AI methods” iPhone 15 Professional can, why not give them at the very least the AI options they’ll deal with? Once more, to not make this an “iPhone vs Android” story, however Samsung up to date the previous Galaxy S22 collection of telephones with 90% of the AI methods discovered within the newest Galaxy S24.
Will Apple get away with making a “Professional iPhone” monopoly round AI, or will iPhone customers begin a protest?


Siri is an actual individual now.
It’s stunning an organization that’s being sued by a number of governments, alleged to have interaction in “monopolistic actions”, appears so snug with making a monopoly inside the monopoly – one involving just one iPhone mannequin.
In the long run, the announcement of the long-awaited, “monumental” iOS 18 replace (which some would argue is the largest iOS replace ever) leaves a barely bitter (apple) style in my mouth.
I’ve an iPhone 13 mini (alongside the iPhone 15 Professional Max I exploit for testing), and whereas I didn’t anticipate iOS 18 to make my iPhone 13 look as new because the iPhone 15 Professional, I definitely anticipated at the very least a few worthy AI methods, which might make my life simpler.
Not too long ago, I wrote about how Circle to Search and webpage Summarize on Pixel and Galaxy are my favourite new AI options I wished to see on iPhone, and people aren’t even probably the most highly effective/demanding new AI methods on Android – not even shut.
Now that Apple lastly has an equal of those options (with the assistance of Apple’s personal AI and ChatGPT), we should settle for that not solely my iPhone 13 isn’t getting them, however even your model new iPhone 15 shall be disregarded.
However hey, at the very least the 2018 iPhone XS is getting 7 years of iOS updates! And the identical quantity of Apple Intelligence as the newest iPhone 15. What are you so bitter about?!
Ought to iPhone customers take it on-line to protest? It’s price noting that Apple can change its thoughts if customers voice their opinion. Again when Apple launched the Stage Supervisor in iOS 16, it initially mentioned the multitasking function could be unique to iPads working M-series chips. After some backlash on social media, Tim Prepare dinner & Co launched the function for older iPad fashions working A12Z & A12Z chips.
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