Tuesday, July 1, 2025

A Magic Keyboard Professional might push much more folks to the MacBook Air


Alongside the brand new iPads, we’re anticipating Apple to launch a brand new design of iPad keyboard case as we speak, probably branded as the Magic Keyboard Professional.

This might give the iPad Professional and keyboard combo a extra MacBook-like look – however might additionally lead a rising variety of would-be iPad Professional patrons to conclude that they’d be higher off with a MacBook Air …

Earlier than the feedback catch hearth, let me first say that I in fact recognize that there are utilization circumstances which may solely be met by an iPad, even in case you additionally use the Magic Keyboard.

In case your utilization consists of drawing, or handwriting, then the iPad plus Apple Pencil is in a league of its personal. In case your iPad utilization entails handheld use, then there’s additionally no contest.

In order for you a single gadget which seamlessly switches between a MacBook-style writing device and a pill, then you possibly can’t beat the flexibility of simply attaching an iPad to a Magic Keyboard when it’s essential sort, and eradicating it whenever you don’t. It might be a no brainer to make that alternative, even in case you pay a premium for the privilege.

However, for a lot of, the iPad is in rising hazard of being squeezed out between ever-larger iPhones, and ever-better MacBook Air fashions. In case your precise pill utilization is proscribed, then you might discover {that a} Plus or Professional sized iPhone is large enough to do the job. And in case your iPad is connected to a Magic Keyboard for a lot of its life, then it’s already a pricy setup – and is probably going about to get much more so.

Let’s discuss pricing

A 13-inch display screen has lengthy been the sweet-spot for a lot of, so let’s use that as our foundation for comparability. We’ll additionally use the bottom mannequin MacBook Air spec, and match the 256GB storage on the iPad.

iPad setup:

  • iPad Professional 12.9-inch, 256GB, Wi-Fi: $1,199
  • Present Magic Keyboard: $349
  • Whole: $1,548

MacBook Air:

  • 13-inch MacBook Air, base mannequin (256GB): $999
  • Whole: $999

So the iPad setup is 1.5 instances dearer, and in case you begin speccing up you then fairly rapidly transfer not simply past MacBook Air pricing, however properly into MacBook Professional territory.

For instance, the mid-range 14-inch M3 MacBook Professional with 1TB storage is available in at $1,799. A smaller 12.9-inch iPad Professional with 1TB storage and a Magic Keyboard totals $2,148 ($1,799 + $349).

Issues could also be about to get pricier

The prevailing Magic Keyboard presents respectable usability, however no one would declare that it has a premium feel and appear. It’s mainly a black plastic factor which compares poorly to a glossy MacBook.

Bloomberg has indicated that the brand new Magic Keyboard will handle this, switching to anodised aluminum for a way more MacBook-like look.

That’s nice, however Apple isn’t typically within the behavior of giving us one thing for nothing, so the chances are this pushes the value even greater. An increase from $349 to $399 appears possible, and if there are any new options over the fabric and a bigger trackpad, it might even go greater.

As for the iPad Professional itself, we are able to in all probability anticipate a worth hike there too, given the superior OLED display screen – although right here you possibly can argue that as it can have a extra superior show than the MacBook line-up, we must always ignore any worth hike.

My pockets is protected

I discussed final month the 5 causes my very own iPad has been gathering mud for a while now, regardless of my former love of the gadgets.

It was the gadget I reached for by default when cell, whether or not that was writing in a espresso store or going away for the weekend, however now I decide up my 16-inch MacBook Professional as an alternative. It’s larger and heavier, however not sufficiently so to make my resolution for me, and the battery life isn’t so totally different to an iPad with the power-leeching-even-when-off Magic Keyboard connected.

As for leisure, Viture One XR Glasses have taken over that position from my iPad – and for me, there’s no going again.

What are your personal ideas and plans? Please share within the feedback.

Picture: 9to5Mac collage from Apple and Luke Chesser on Unsplash

FTC: We use earnings incomes auto affiliate hyperlinks. Extra.

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