[MWC 2025] Discover AI-Powered Innovation in Cellular, Well being, Residence and Networks With Samsung – Samsung International Newsroom

Cellular World Congress (MWC) 2025 formally opened in Barcelona on March 3, bringing collectively trade leaders and expertise lovers on the world’s largest cellular expertise exhibition. Samsung Electronics stole the highlight with dynamic expertise zones centered across the Galaxy S25 sequence — providing a glimpse into the way forward for AI-driven cellular experiences — alongside a devoted area for next-generation community options.

▲ View of the MWC 2025 venue, Fira Gran By way of

With over 110,000 attendees anticipated at MWC 2025, the streets of Barcelona buzzed with pleasure even earlier than the occasion’s official opening. Amid the rising anticipation, massive ads showcasing the Galaxy S25 sequence have been prominently displayed all through the venue. Samsung Newsroom stopped by the sales space to discover Samsung’s AI-driven improvements and cutting-edge {hardware} which can be advancing cellular expertise.

▲ Samsung ads encompass Fira Gran By way of.

A True AI Companion: New Cellular Experiences With Galaxy S25 Sequence

On the Fira Gran By way of exhibition corridor, Samsung arrange a sprawling 1,745-square-meter sales space highlighting the Galaxy S25 sequence and unveiling new prospects for the way forward for cellular experiences. A large 41-meter-wide LED display introduced Galaxy AI’s imaginative and prescient to life.

▲ Entrance to Samsung’s sales space

Inside interactive zones, attendees skilled the Galaxy S25 sequence’ AI, digicam and efficiency improvements firsthand — together with AI-powered personalised insights, enhanced images and enhancing instruments and high-performance gaming.

▲ Guests check out the Galaxy S25 sequence.

Well being Resolution: Revolutionizing Wellness With Intelligence

The sales space offered AI-powered personalised well being insights within the Well being Solution zone, a safer sensible dwelling expertise with SmartThings within the Residence Solution zone and Samsung’s dedication to safety and sustainability within the Galaxy Basis zone.

Within the Well being Solution zone, attendees discovered how Samsung Well being helps customers handle their day by day well being with ease. A standout characteristic was Now Temporary on the Galaxy S25, delivering a customized Power Rating together with insights into the person’s earlier night time’s sleep and present situation. By the Sleep particulars web page in Samsung Well being, customers can overview a complete evaluation of their sleep together with length, sleep phases and blood oxygen ranges. Moreover, the Sleep surroundings report evaluates components reminiscent of room brightness, temperature and humidity to assist customers optimize their sleep high quality.

“Galaxy AI is de facto altering the way in which we handle our well being,” stated one customer after experiencing Samsung’s personalised well being administration strategy that analyzes every particular person’s well being and pursuits to offer tailor-made steerage.

▲ Well being Resolution zone

Residence Resolution: Making a Smarter, Extra Safe Residence

Within the Residence Solution zone, attendees explored an enhanced sensible dwelling expertise powered by SmartThings and Knox Matrix. With 3D Map View on the Galaxy Tab S10, customers may visualize and handle related sensible dwelling units by way of an interactive flooring plan of their dwelling. Different SmartThings AI options on show included automated routines tailor-made to person preferences, fall detection alerts for aged members of the family and detailed vitality consumption experiences to advertise extra environment friendly utilization.

To make sure a safe sensible dwelling expertise, Knox Matrix safeguards your complete ecosystem. Attendees noticed how related units leverage Knox Matrix to autonomously detect threats, implement protecting measures and notify customers.

▲ Residence Resolution zone

Galaxy Basis: A Dedication to Safety and Sustainability

On the Galaxy Basis zone, Samsung showcased its developments in safety and sustainability for Galaxy units. Notably, Galaxy customers are capable of management how their information is dealt with — selecting between on-device processing or by way of the cloud in addition to enabling or disabling personalised options. Moreover, the Galaxy S25’s on-device AI analyzes private information by way of the Private Knowledge Engine whereas guaranteeing sturdy safety with Knox Vault.

▲ A wall explains Samsung Knox.

Samsung highlighted its dedication to sustainability initiatives targeted on decreasing carbon emissions. By modern recycling expertise, the batteries within the Galaxy S25 sequence repurpose cobalt extracted from discarded Galaxy units. Attendees have been impressed by way of recycled fishing nets to create smartphone parts and Ocean Mode, a digicam setting developed for capturing footage of coral reefs underwater to assist marine conservation efforts.

▲ A wall describes Samsung’s sustainability efforts, together with useful resource circulation and marine conservation actions.

Subsequent-Technology Community Options: AI-Powered Improvements in 5G and Past

In a separate, invitation-only exhibit, Samsung launched its AI-optimized and software-centric community improvements — demonstrating the way forward for cellular communications.

International telecommunication operators and B2B shoppers have been drawn to the Samsung CognitiV Community Operations Suite (NOS), a set of numerous AI-powered community automation purposes offering lifecycle administration of the community from planning, deployment, operation to optimization. One other key focus was AI Power Saving Supervisor, an AI-powered resolution that analyzes site visitors patterns to keep up community high quality whereas decreasing vitality consumption by as much as 35%.

▲ Entrance to Samsung’s networks-focused sales space

Different key highlights included Samsung’s collaboration with Hyundai Motor Firm to introduce the trade’s first 5G Lowered Functionality (RedCap) expertise to be used in mass-production car manufacturing. A lineup of high-performance community chipsets and varied base station options have been on show as properly.

▲ A show illustrates Samsung Cognitiv NOS.

Samsung’s presence at MWC 2025 bolstered its dedication to innovation — setting new requirements for AI-driven person experiences and superior community options whereas shaping the way forward for cellular expertise.