Simply days after the invoice was signed, rumors floated that ByteDance – the TikTok mum or dad firm – is not going to promote and would quite shut down TikTok within the Land of the Free.
Now, TikTok, regardless of being perceived by many as a harmful device for home interference by malicious international actors, launches one thing known as US Elections Integrity Hub, describing it as:
We’ll be offering steady updates on steps we’re taking to guard TikTok in the course of the elections, together with misinformation we’re taking motion on, new media literacy content material, and methods we’re making use of suggestions from specialists, together with our US Elections Integrity Advisory Group.
– Suzy Loftus, Head of USDS Belief & Security, September, 2024
TikTok’s Elections Integrity Hub centralizes the platform’s efforts to uphold the integrity of election-related discussions. The initiative is backed by a group of specialists throughout democracy, civil society, safety, and know-how, working to forestall misinformation and be sure that customers have entry to dependable data, the corporate claims. The Hub will characteristic updates on TikTok’s insurance policies, a microblog highlighting the platform’s actions, and assets for customers to higher perceive the steps being taken to guard political discourse.
Key components of the initiative embody strict insurance policies on election misinformation, which prohibit content material that spreads false or deceptive details about the right way to vote, register, or the {qualifications} for candidates. To implement these guidelines, TikTok makes use of a mix of AI know-how and human moderation, enhanced by collaboration with 19 fact-checking organizations. Content material that’s unverified can be labeled and should have its visibility decreased to forestall the unfold of potential misinformation.
The platform’s insurance policies additionally attempt to prohibit covert affect operations and AI-generated content material that misrepresents public figures or creates false endorsements. TikTok has dedicated to labeling AI-generated content material. These efforts purpose to curb the misuse of synthetic intelligence in political messaging.
Along with these measures, TikTok has reaffirmed its long-standing prohibition on paid political promoting. Politicians and political events usually are not allowed to advertise political content material or fundraise on the platform, a coverage the corporate believes is important for sustaining the authenticity and inclusivity of its neighborhood.
Right this moment, we’re increasing the assets accessible in our US Election Middle, in partnership with nonprofit Democracy Works, to assist our neighborhood entry dependable details about the election. Updates embody new, detailed voting FAQs from authoritative sources that may assist individuals higher perceive how elections work. And in November, we’ll work with The Related Press to make election outcomes accessible in our app in actual time.
– Suzy Loftus, Head of USDS Belief & Security, September, 2024
Personally, I believe it is simply greatest to be extremely skeptical with regards to these sorts of assurances, guarantees, and commitments. We have seen how social media works, proper? Properly, there it’s:
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