Samsung and Hershey’s Be a part of Fingers for Playful Samsung Associates Equipment Assortment – Samsung World Newsroom

Samsung Electronics launched a brand new line of Samsung Associates equipment on July 29 — designed in collaboration with international confectionary model The Hershey Firm. Samsung Associates is a way of life accent model created by way of collaboration between Samsung Electronics and three^rd social gathering accent producers. The model engages in numerous actions corresponding to collaborations with totally different manufacturers and IPs, using new supplies, and partnerships to convey eco-friendly messages. The collaboration with Hershey’s introduces 12 one-of-a-kind equipment impressed by Hershey’s iconic confectionery packaging for Samsung’s newest Galaxy gadgets — Galaxy Z Fold6 and Z Flip6, the Galaxy Buds3 collection and the Galaxy Watch7. Following its debut in Korea on the 29^th, the Samsung Associates & Hershey’s assortment can be launched later this yr in international locations together with Japan, Indonesia, the Philippines and america.¹

▲ Samsung Associates & Hershey’s assortment introduces 12 one-of-a-kind equipment impressed by Hershey’s iconic confectionary packaging for the most recent Galaxy Units

To have fun the launch of the brand new assortment, Samsung opened Flip Tour With Hershey’s, a particular pop-up on the firm’s Gangnam flagship retailer from July 29 to August 11 the place guests can expertise this distinctive assortment firsthand. They’ll select and connect their desired a part of meals packaging plastics to plate their equipment with 100% recycled materials remodeled from Hershey’s plastic packaging waste utilizing proprietary Samsung expertise and likewise get an opportunity to style limited-edition Hershey’s-themed drinks.

▲ (From left) Guests check out the brand new Samsung Associates & Hershey’s assortment and customise their equipment with 100% recycled materials remodeled from Hershey’s plastic packaging waste

With the introduction of the brand new Galaxy Z Fold6 and Galaxy Z Flip6, Samsung Associates will additional develop its vary of cell equipment to characteristic characters and designs from 17 totally different iconic manufacturers together with Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions and Pokémon.

▲ Samsung Associates makes your machine stand out with distinctive equipment the place pleasant designs and enchanting supplies come to life by way of playful collaborations

The equipment may be bought at Samsung.com and SLASH B SLASH’s on-line mall.

“With our companions, Samsung goals to create distinctive equipment that replicate customers’ particular person tastes and improve the client expertise,” acknowledged Jongmoo Lee, Head of Future Technology Lab, a bunch of younger Samsung workers that fosters genuine conversations across the actions of upcoming generations. “We are going to proceed to develop our price choices by creating merchandise that spotlight our eco-conscious values and revolutionary expertise.”

▲ Sticky Monster Lab characters adorn the Galaxy Z Flip6’s case and enormous FlexWindow, including a playful contact to the general presentation of the machine

▲ Samsung Associates will develop its vary of cell equipment to characteristic 17 totally different iconic manufacturers together with Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions and Pokémon

¹ The categories and designs of equipment obtainable for buy might differ by nation.