EXPLAINER
An AI generated picture with the textual content ‘All eyes on Rafah’ has been re-shared over 40 million occasions amid Israel’s assaults on Gaza’s Rafah.
A picture with the textual content “All eyes on Rafah” is on each different Instagram story, dominating social media discourse on Israel’s struggle on Gaza.
Right here’s extra concerning the development and the picture, which has been re-shared on greater than 40 million Instagram tales since Monday, a day after Israel’s lethal offensive on Gaza’s Rafah.
What does ‘All eyes on Rafah’ imply?
- “All eyes on Rafah” is a picture with a slogan calling consideration to the scenario in Rafah, the southernmost metropolis within the Gaza Strip close to the border with Egypt.
- After the start of Israel’s struggle on Gaza, Israel started bombing it from the north and moved down, displacing Palestinians from their properties as they fled south to hunt shelter.
- By February, about half of Gaza’s 2.3 million inhabitants had been pushed into Rafah when Israel stated it deliberate to launch a floor operation on Rafah, claiming 4 brigades of Hamas, the Palestinian group that governs the Strip, had been there.
- The announcement was condemned worldwide. In February, Richard “Rik” Peeperkorn, WHO consultant for Gaza and the occupied West Financial institution, stated “all eyes” are on the upcoming Rafah offensive. It’s believed that “All eyes on Rafah” was picked up from his assertion.
- Since then, the slogan has appeared on protest posters and different social media posts.
What’s occurring in Rafah?
On Sunday, two days after the Worldwide Courtroom of Justice (ICJ) ordered Israel to halt its offensive on Rafah, Israeli bombardment killed at the least 45 individuals in al-Mawasi in western Rafah, which was beforehand declared a secure zone.
One other Israeli strike killed 21 in a displacement camp west of Rafah on Tuesday, at the least 12 of these killed had been ladies. Air assaults had been reported on Wednesday morning.
Israel has killed at the least 36,171 individuals in Gaza since October 7, in response to the Ministry of Well being in Gaza.
What does the ‘All eyes on Rafah’ picture seem like?
- The AI-generated picture exhibits an aerial view of a camp set out in orderly rows of tents, nestled between what seem like snowy peaks. Within the center, some lighter-coloured tents are organized to spell out “All eyes on Rafah”. A transparent blue sky with cotton-ball clouds is within the background.
All eyes on #Rafah 🇵🇸 pic.twitter.com/bg3bAtl3dQ
— The Palestinian (@InsiderWorld_1) Could 27, 2024
- Rafah seems nothing like that: Its skies are gray with smoke from Israeli bombs and there are not any orderly rows of tents – many are smouldering after being bombed with their occupants nonetheless inside, and particles is scattered between them.
- Rafah can be way more crowded – with an estimated 1.4 million individuals searching for refuge there from Israel’s bombs in February, in response to the United Nations.
- Al Jazeera’s Sanad fact-checking company confirmed that the picture was generated utilizing a man-made intelligence (AI) software.
- There are tell-tale indicators of AI, together with repetition, the symmetrical alignment of the tents, the shortage of element, and the absence of shadows. You may learn extra on tips on how to spot AI-generated photos right here.
Right here’s what Rafah seemed like on Monday:

Right here’s a picture of Rafah from Tuesday:

Who has shared the ‘All eyes on Rafah’ AI-generated picture?
The picture is being reposted on Instagram tales by customers globally.
As of 11:30 GMT on Wednesday, it has been reposted on 40.4 million Instagram tales. These embody the accounts of:
- American supermodel Bella Hadid, whose father is Palestinian.
- Irish actress Nicola Coughlan from the Netflix present Bridgerton.
- American comic and author Hasan Minhaj in addition to American actor Aaron Paul.
- British actor and activist Jameela Jameel and British singer Dua Lipa.
- Well-known Indian actors, together with Varun Dhawan, Priyanka Chopra Jonas, Alia Bhatt and Kareena Kapoor Khan.
The primary Instagram story utilizing it was posted on Monday by consumer @shahv4012. Al Jazeera couldn’t verify whether or not this consumer created the picture.
Apart from Instagram, the picture has additionally been re-shared on X.
Why is ‘All eyes on Rafah’ so viral?
The picture has caught extra consideration than many images of Rafah, or Gaza.
This might be as a result of the picture is being shared utilizing Instagram’s “Add Yours” function, which permits customers to repost it in seconds with out having to seek for photos.
It’s also a straightforward solution to speak concerning the struggle as celebrities and influencers obtain increasingly more criticism over their silence on the struggle.
Some speculate that individuals are sharing this AI picture as a result of it’s extra palatable than actual images of Gaza, that are graphic and present blood, lifeless our bodies and violence.
“I imagine the virality of this picture is essentially as a consequence of its stark distinction with the predominant visible imagery of the struggle… To humanise the victims in Gaza and Rafah, social media customers usually share vivid photos of casualties and mourning relations,” Eddy Borges-Rey, affiliate professor in residence at Northwestern College in Qatar, instructed Al Jazeera.
He provides: “This may clarify why algorithms on platforms like Meta [Facebook and Instagram], designed to filter graphic violence, didn’t flag this picture. Not like actual, graphic photos of the struggle, which is perhaps restricted or eliminated as a consequence of content material insurance policies, this AI-generated picture might unfold extra freely, contributing to its speedy virality,” stated Borges-Rey.
How have individuals reacted to ‘All eyes on Rafah’?
There appear to be as many social media customers angered by the submit as those that have celebrated it.
These essential of the viral submit deem re-sharing it as performative activism that distracts from actual photos and essential updates from Rafah.
palestinian journalists have been risking their lives for months to doc each single bloodbath and as an alternative individuals are reposting an ai-generated “artwork” that claims “all eyes on rafah” and tells us nothing about what is definitely occurring on the bottom or provides us any motion objects
— maryam مريم🇵🇸🍁 (@bluepashminas) Could 28, 2024
All eyes on Rafah in your story and it’s posted by somebody who hasn’t talked about the genocide since October
— haaniyah angus (@_haaniyah_) Could 28, 2024
Some have urged what else to submit as an alternative of re-sharing the AI-generated picture.
Right here’s an actual picture to make use of to name consciousness for ALL EYES ON RAFAH and the continuing genocide occurring in Gaza and throughout Palestine pic.twitter.com/XZ0ZloFAGt
— 𝓵𝓫🍉 (@indiespicee) Could 28, 2024
Folks begin talking up by reposting this picture saying “ALL EYES ON RAFAH”, I hope individuals know that this can be a long run motion, not simply reposting a single no context AI picture & name it completed
PLEASE ALSO SHARE CONTEXT ABOUT RAFAH. u can begin by reposting helpful infographics🇵🇸 pic.twitter.com/TCISebaJ7T
— Ida 🗝️ commissions open! (@sulkycatz) Could 29, 2024
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