X to Enhance Its ‘Video-First’ Plans With a New Good TV App, CEO Linda Yaccarino Reveals

X (previously Twitter), is bolstering its video-first ambitions with a brand new TV app. The corporate introduced on Tuesday that X will quickly get a brand new sensible TV app that will probably be appropriate with most units and permit customers to look at the movies hosted on the platform on a bigger display screen. Whereas there is no such thing as a launch date for the app in sight, a few of its options have additionally been highlighted reminiscent of trending algorithm-based content material curation, synthetic intelligence (AI)-powered subject organisation, and extra.

Linda Yaccarino, CEO, X, introduced the brand new improvement through a put up on the platform. She mentioned, “From the small display screen to the large display screen X is altering every little thing. Quickly we’ll carry real-time, partaking content material to your sensible TVs with the X TV App. This will probably be your go-to companion for a high-quality, immersive leisure expertise on a bigger display screen.” The sensible TV app remains to be beneath improvement, however the CEO highlighted that it is going to be launched quickly.

Making the announcement, Yaccarino additionally revealed just a few of the options that customers of the app will get. The X TV app will probably be powered by the identical trending video algorithm that runs on the platform. Customers are more likely to see the preferred movies primarily based on their preferences lined up upon booting up the app. The app may also let customers organise movies by matters that are AI-powered. The corporate says this can create a personalised expertise however extra particulars are awaited.

X TV app may also help cross-device viewings. So, a consumer might pause a video on their cellular app and begin on the identical place on the sensible TV so long as each apps have the identical account logged in. Yaccarino additionally mentioned that the video search performance will probably be improved to assist viewers simply discover what they’re on the lookout for. Casting help may also be offered.

Together with the put up, Yaccarino additionally shared a teaser video of the app, which may be seen above. Based mostly on the video, the interface seems to be fairly generic with account settings on the highest left, adopted by a search and residential icon. A number of feeds segregated by matters reminiscent of Trending and For You have been additionally seen. Extra such matters could also be created by AI and X’s advice algorithm curates the content material in them.