Samsung Electronics believes small efforts could make a huge impact, particularly when collaborating with like-minded companions. For the previous 5 years, Samsung and the United Nations Growth Programme (UNDP) have labored along with one shared aim — harnessing expertise to impact world change.
Central to this mission is the idea within the potential of younger individuals, significantly millennials and Gen Z. As tech-savvy world residents, their optimism and conviction drive progress on points like local weather change and social fairness. With the precise instruments and platforms, they have the ability to affect policymakers and companies towards a extra sustainable future.
Because the 2030 deadline for the United Nations Sustainable Growth Targets (SDGs) approaches, Samsung and UNDP stay dedicated to the World Targets. Each organizations have made important strides in creating real-world impression by prioritizing innovation. In celebration of United Nations Day, Samsung has launched a report that marks our five-year relationship, highlighting progress in elevating consciousness of the World Targets via initiatives just like the Samsung World Targets app and Generation17.
“We imagine within the energy of collective effort to create a greater future for upcoming generations and utilizing expertise for the better good,” stated Stephanie Choi, EVP & Head of Advertising and marketing, Cellular eXperience Enterprise at Samsung Electronics. “Our partnership with UNDP over the previous 5 years has been a significant step on this journey, as we’ve labored collectively to help younger changemakers and lift consciousness of the World Targets. We’re grateful for the chance to contribute to a greater future for all, and we look ahead to persevering with our journey to 2030 with the Galaxy group.”
“The one method we’re going to confront the world’s greatest challenges is thru cooperation. Our partnership with Samsung exhibits the ability of true collaboration between the private and non-private sectors,” added Achim Steiner, Administrator of UNDP. “We’re happy with the progress that we’ve seen in each the Samsung World Targets app and the Generation17 initiative to empower youth to advance the SDGs. We look ahead to persevering with and exploring new frontiers in our partnership to drive sustainable growth within the years forward.”
Samsung and UNDP partnered in 2019 to launch the Samsung World Targets app1 — a platform that educates Galaxy customers concerning the 17 World Targets and permits them to generate donations via in-app adverts, utilizing wallpapers to extend their earnings and direct contributions. Samsung then matches all proceeds from the in-app adverts, maximizing our collaborative efforts to help UNDP’s work in advancing the World Targets and contributing to their achievement.
To additional interact Galaxy customers, we launched new interactive options such because the Donation Chief Board in 2023. In 2024, we launched limited-edition wallpapers as “Thank-you Items” as a token of appreciation to lively customers. The wallpapers, out there on Samsung Galaxy smartphones and watches, spotlight completely different endangered species supported by UNDP World Targets initiatives.
Since its launch, the Samsung World Targets app has reached practically 300 million Galaxy customers2 and raised greater than $20 million3 for UNDP. Customers have recognized Objective 1 (No Poverty), Objective 2 (Zero Starvation) and Objective 6 (Clear Water and Sanitation) as their prime priorities, providing invaluable insights into the worldwide points that matter most to them.
Trying forward, we’re devoted to increasing the app’s impression to encourage collective motion and create lasting change.
In 2020, Samsung and UNDP launched Generation17 to help younger changemakers advancing the World Targets with the idea within the energy of youth to create significant change. The initiative gives expertise, mentorship and networking alternatives to Younger Leaders worldwide — supporting 16 such people throughout six areas thus far and sharing their tales via Samsung and UNDP’s world platforms.
Via the initiative, the Generation17 Younger Leaders have been capable of attend main world occasions such because the Cellular World Congress, the UN Financial and Social Council Youth Discussion board and the UN Summit of the Future Motion Days. These engagements give them a platform to collaborate with world decision-makers throughout completely different sectors.
In simply 4 years, UNDP and Samsung, via Generation17, have supported Younger Leaders who imagine this initiative has considerably contributed to reaching exceptional outcomes and making a powerful impression on their communities. Whereas Generation17 has supplied invaluable assets and opened doorways for the Younger Leaders, their success is finally a testomony to their drive, creativity, entrepreneurial expertise, networks and keenness for advancing the World Targets. Via these mixed efforts, the Younger Leaders really feel that this initiative has scaled the impression of their work, permitting them to achieve extra individuals inside their communities, elevate consciousness of their work and advance all 17 World Targets via the ability of expertise.
Samsung Newsroom highlights how Generation17 leaders Efe Johnson, Thùy Anh Ngô and Tafara Makaza are leveraging expertise to deal with challenges similar to reproductive well being schooling, look after the aged, financial mobility and extra — demonstrating how revolutionary options can encourage change and motion.
A reproductive and sexual well being advocate from Kaduna, Nigeria, Efe Johnson based Xari Africa to interrupt taboos surrounding sexual and reproductive well being throughout Africa after experiencing disgrace and confusion throughout her first menstrual interval. Xari Africa educates ladies on matters like menstruation, contraception and sexual well being.
Xari Africa has impacted 4,500 ladies throughout Africa via college workshops, on-line programs and Efe’s sensible well being information Simply Interval It. She now goals to increase her platform to achieve 1 million ladies.
Thùy Anh Ngô based HASU, a cell platform in Vietnam that improves the bodily, psychological and social well-being of older adults. Impressed by her late grandfather’s worry of burdening his household, she developed HASU to fulfill the wants of Vietnam’s getting old inhabitants. The app presents well being recommendation, train routines and social boards to maintain seniors related and lively.
Thùy Anh has targeting stabilizing inner operations and optimizing providers for seniors over the previous 12 months, contributing to HASU reaching over 50,000 people. Her latest program, a memoir-writing service, has been serving to purchasers from varied backgrounds — together with key opinion leaders, politicians and retired professionals — protect and cherish their treasured recollections.
A social entrepreneur and technologist from Zimbabwe, Tafara Makaza co-founded Fixa — a digital platform that connects casual staff with secure, dependable employment alternatives in Africa. Dubbed the “LinkedIn for the linked out,” Fixa helps staff create digital profiles and offers them entry to formal jobs and monetary providers.
Tafara has related over 8,000 staff to greater than 300,000 job alternatives, disbursing greater than $2 million in salaries since beginning the platform in 2021. He’s empowering people throughout Africa to realize financial independence.
With 2030 on the horizon, Samsung’s dedication to driving world progress has solely strengthened. The corporate continues to harness its technological experience to gas collective motion for significant change by supporting UNDP and younger changemakers worldwide. Via initiatives just like the Samsung World Targets app and Generation17, Samsung stays centered on constructing a extra sustainable future for all.
Click on right here to obtain the complete report.
1 Samsung World Targets app seen on the picture is simulated for illustrative functions. Availability and supported machine fashions might range by market and are topic to vary
2 Whole variety of customers as of September 2024
3 Whole contribution as of September 2024
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