What it’s worthwhile to know
- In keeping with a report from Counterpoint Analysis, the worldwide smartphone market grew six % within the first quarter of 2024 year-over-year.
- Apple had an attention-grabbing quarter, posting a 13% decline in Q1 2024 year-over-year regardless of recording its highest-ever common sale worth (ASP).
- Samsung was the clear winner this quarter, reclaiming its spot as the highest shipper of smartphones globally.
The worldwide smartphone market seems to be rebounding, with Android telephones particularly discovering success within the first quarter of 2024, in line with a report from Counterpoint Analysis.
Total, the market grew by six % year-over-year regardless of Apple transport far fewer iPhones final quarter than throughout Q1 2023. Partially, that is because of the success of Samsung Galaxy telephones. A robust launch of the corporate’s Galaxy A-series smartphones seems to have vaulted Samsung above Apple as the worldwide chief in shipments.
Samsung is usually the highest smartphone producer by way of whole variety of shipments, but it surely misplaced that title to Apple in This autumn 2023. Nevertheless, as Apple posted a 13% decline in shipments year-over-year in Q1 2024, Samsung was capable of recapture the main place. Samsung units represented 20% of the whole smartphones shipped final quarter, whereas iPhones slipped to 17%.
As has been the case in previous quarters, the premium smartphone market continues to develop. In keeping with Counterpoint, the market phase, together with telephones priced above $800, was the quickest to develop in Q1 2024. Apple benefitted huge from this pattern final quarter as a result of it has the very best common sale worth (ASP) of any OEM at $900. That is presumably resulting from patrons selecting the higher-priced iPhone 15 Professional and 15 Professional Max over the bottom fashions.
Moreover, Apple retained its spot because the smartphone income chief with a 43% share of the market. Nonetheless, that determine is down 11% year-over-year, and there are just a few explanation why.
“Robust competitors in China, document low upgrades within the US and a tough examine from final yr resulting from iPhone 14 Professional’s provide shifting to Q1 2023 all weighed on iPhone efficiency,” says Counterpoint Analysis Director Jeff Fieldhack. “An improved product combine with 15 Professional’s performing higher than its predecessors, and an growing footprint in rising markets, helped Apple in arresting among the declines.”
The general development will be partially attributed to pick out manufacturers’ success in areas exterior of North America, together with TECNO, Xiaomi, Honor, and Huawei. Of the highest 5 OEMs, Xiaomi grew essentially the most final quarter, bettering shipments by 34% year-over-year.
Trying forward, the analysts at Counterpoint count on the premium smartphone market to proceed rising. That is due to the anticipated launch of recent telephones with generative AI performance. Counterpoint predicts that 11% of smartphones shipped will characteristic generative AI this yr. If Apple finally ends up together with gen-AI options on the subsequent iPhone collection, becoming a member of the likes of Google and Samsung, this may probably find yourself being the case.