Redefining the Cellular Expertise Paradigm – Samsung World Newsroom

Samsung hosted the Galaxy Tech Boards on January 23 in San Jose, California. The panels supplied an in-depth exploration of Samsung’s AI improvements and the challenges they handle throughout 4 key areas — Sustainability, Well being AI, Galaxy AI and House AI. Throughout the Galaxy AI session, specialists examined the potential of AI brokers and their position in shaping the longer term.

 

 

Samsung Electronics unveiled the Galaxy S25 sequence at Galaxy Unpacked 2025, marking the start of the following period of cellular AI.

 

To discover the most recent flagship smartphones and the transformative potential of AI brokers, Samsung Newsroom joined the third Galaxy Tech Discussion board session, titled “True AI Companion: Impression on Life and What’s Subsequent.”

 

 

 

Extra Pure, Intuitive and Consumer-Pleasant Cellular AI

The session kicked off with welcome remarks from Jay Kim, Govt Vice President and Head of Buyer Expertise Workplace, Cellular eXperience Enterprise at Samsung Electronics.

 

“Yesterday was a really thrilling day for us as we launched the Galaxy S25. It’s one other large step ahead within the AI period,” Kim stated. “We’re very excited to be right here with our companions right this moment, particularly (excited) to speak about all the pieces we did collectively to launch the Galaxy S25 sequence.”

 

 

Moderator Bob O’Donnell, President and Founding father of TECHnalysis Analysis, posed inquiries to the panelists about the advantages the Galaxy S25 sequence will carry to customers, in addition to the obstacles blocking sure customers from utilizing cellular AI.

 

“AI ought to make customers’ lives higher. We examine shopper habits, consistently attempting to achieve a greater understanding of our clients,” Kim stated. “In the end, what we’re attempting to do is reduce how a lot effort it takes to enter whereas maximizing the output. To try this, we have a look at what customers do on their telephones, outline the potential use instances alongside our companions, and put all of it collectively in our units for the absolute best shopper expertise.”

 

 

“Multimodality can assist folks turn into extra environment friendly whereas AI brokers can assist folks turn into extra productive,” Kim continued. He additionally highlighted Samsung’s dedication to brazenly collaborating with its companions to drive progress ahead and expressed his pleasure for the chances AI improvements will carry as a part of a brand new chapter in cellular know-how.

 

 

Increasing the Galaxy AI Ecosystem By means of Open Collaboration

Throughout the session, Samsung supplied an inside have a look at the work accomplished in partnership with Google and Qualcomm to excellent the Galaxy S25 sequence’ AI improvements.

 

“Despite the fact that the profit worth of cellular AI is de facto excessive, it’s of no use if you happen to can’t entry it. We had to have a look at what was already a part of the patron expertise and ponder how we might improve these experiences in a manner that might carry actual advantages, however nonetheless be straightforward sufficient to entry,” Kim defined. He famous that shut collaboration was important, significantly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities.

 

 

“Really useful AI should match naturally into our every day lives. AI is a instrument and never an finish in itself, and what issues to customers probably the most is how useful AI could be for them,” stated Sameer Samat, President of Android Ecosystem at Google. “LLMs characterize a large leap in how computer systems perceive human language. Now, you possibly can communicate in utterly pure language, eradicating any friction from the general expertise.”

 

“With Galaxy S25, I’m optimistic that folks will shortly adapt to utilizing an AI agent to assist them get issues accomplished in very pure methods.”

 

 

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, had been additionally highlighted, showcasing know-how that concurrently processes a number of types of data, together with voice, photos and textual content.

 

“The Galaxy S25 sequence goes to be a very new expertise. You’ll be capable to interact together with your personalised AI assistant like by no means earlier than; it doesn’t simply really feel like interacting with an actual particular person, it perceives your atmosphere and might work together with content material proven in your digicam,” stated Christopher Patrick, Senior Vice President and Common Supervisor for Cellular Handsets at Qualcomm. “Our collaboration with Samsung to customise the chipset to make these new capabilities really feel seamless is one thing I’m actually happy with.”

 

 

Breaking Limitations: Cellular AI’s Function in Enhancing High quality of Life

Throughout the session, Samsung additionally offered the findings of a worldwide examine performed in partnership with London-based analysis agency, Symmetry, that examined the hyperlink between cellular AI use and high quality of life. The audio system delved into the examine’s key implications and supplied priceless insights.

 

 

“The speed of AI innovation is astounding, however what struck me concerning the analysis we did with Samsung was that the speed of cellular AI adoption can also be rising at a fast fee,” stated Dr. Chris Brauer, Director of Innovation within the Institute of Administration Research at Goldsmiths, College of London, and Chief Innovation Officer at Symmetry. “Frequent shopper use of cellular AI globally has practically doubled in simply six months, leaping from 16% in July to 27% in January.” Dr. Brauer additionally outlined key findings regarding sure obstacles to entry the analysis discovered round cellular AI.

 

“We discovered a very fascinating theme amongst these much less keen to undertake the know-how: doubt,” Dr. Brauer stated. “Doubt in AI’s skill to carry significant advantages to on a regular basis life (56%), doubt and a scarcity of excessive confidence to make use of AI to its full potential (85%) and doubt round privateness and whether or not AI could be trusted (90%). There’s immense potential with this know-how, however what’s additionally clear are the very actual obstacles that should be addressed responsibly for wider adoption to happen.”

 

 

The Galaxy AI session concluded with the panelists agreeing that cellular AI innovation is ready to revolutionize each side of contemporary life. As representatives of the fast-moving trade, in addition they vowed to develop associated applied sciences in a accountable method helpful to all of humanity.