Marketing campaign Highlight: Driving Demand with Advertising Velocity Central and Consumer Safety Marketing campaign

Advertising Velocity Central (MVC) is Cisco’s data-driven demand technology platform created by entrepreneurs for entrepreneurs. Our companions use MVC to study, construct their model, launch campaigns, monitor outcomes and turn into world-class entrepreneurs.

For the previous decade, MVC has supplied our companion advertising and marketing professionals with curated campaigns for at the moment’s largest alternatives. This month’s highlight marketing campaign is on finish consumer safety with Cisco Consumer Safety Suite.

The Consumer Safety Problem

One of many important challenges dealing with organizations at the moment is identity-based assaults. Unhealthy actors are utilizing a variety of methods, from phishing and social engineering to provide chain assaults, enterprise e mail compromise, and extra. For a lot of of those assaults, it might take a cybersecurity knowledgeable to identify the crimson flags. This has turn into a serious drawback for organizations. Talos, Cisco’s Risk Intelligence Group, discovered that 80% of breaches had been attributable to concentrating on customers.

Consumer Safety is a scorching matter, and one many safety consumers have been grappling with. Every time a brand new menace emerges, a brand new answer involves the market to guard towards that menace. In truth, massive enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations want to simplify.

That is the place Cisco, together with our companions, can present a holistic strategy to defending customers.

Cisco has investigated and researched this drawback and once we requested safety consumers what their prime concern is, they mentioned time and again that product complexity is the foundation of the problem. So fairly than proceed the vendor-by-vendor strategy, we requested if these identical consumers would contemplate a collection to avoid wasting time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.

With the Cisco Consumer Safety Suite, we provide a brand new strategy to defending customers and solely Cisco has the dimensions and community to tell our merchandise to raised defend our clients. With over 300,000 clients and over 550 billion safety occasions per day, we see rather a lot. We’re utilizing this info to raised defend our customers so we all know which malicious websites we should always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.

Cisco Consumer Safety Suite

The Cisco Consumer Safety Suite gives a simplified, built-in consumer expertise. Consumer safety gives higher efficacy by way of an built-in roadmap, complete safety, and incorporates AI to remodel administration and safe outcomes.

Merchandise work collectively and supply clients with:

• Higher experiences: allows your clients to be productive at their job with safe, seamless entry to all sources
• Higher economics: Work with one vendor to supply the breadth of options to guard your customers – meaning one contact, one contract, and one renewal.
• Higher efficacy: enhance your clients’ safety posture, decrease their dangers, and preserve their delicate info secure.

Cisco Consumer Safety Suite gives our companions with:

• Consolidating cybersecurity options underneath one vendor to simplify subscription administration for companions
• Increasing the chance into an Enterprise Settlement (EA), making it far more tough for aggressive safety suppliers to displace incumbency
• Collaborating with our clients as a trusted advisor and assist clients on their consumer safety journey
• Enhancing effectivity and saving clients cash, whereas offering a beneficial enterprise end result

Drive demand and pipeline with Advertising Velocity Central

Do you know that companions who use Advertising Velocity Central (MVC) generate 4 occasions extra pipeline than those that don’t? As a profit for being a Cisco registered companion, you may generate extra pipeline and bookings by activating the Consumer Safety marketing campaign on Advertising Velocity Central.

MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e mail and social copy, pictures, logos, and shareable content material to drive buyer engagement.

To optimize your advertising and marketing campaigns, MVC additionally gives providers corresponding to:

• Co-branding: present your credibility by downloading and utilizing your Cisco partnership emblem by way of emblem builder
• Customization: set your self aside by selecting a ready-to-go marketing campaign, edit it and select from the numerous pictures in our library
• Account-Based mostly Concentrating on: add and handle your checklist of contacts in a single single place whereas monitoring marketing campaign engagement by way of a lead-scoring methodology
• Full-Service Actions: rent a third-party advertising and marketing company that can assist you get hold of even higher outcomes and use your Cisco advertising and marketing funds, or your personal funds

Get began now

Study extra in regards to the Cisco Consumer Safety Suite by watching the overview video on Advertising Velocity Studying

 

Go to MVC to start constructing your Consumer Safety marketing campaign utilizing our step-by-step information.

Extra sources:

Frustrate Attackers, Not Customers At-A-Look

Cisco Consumer Safety Suite

Weblog – Social Engineering 201: How the Consumer Safety Suite Safeguards Organizations

 

 

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