Key product updates from the 2024 Google for Video games Developer Summit

Posted by Aurash Mahbod – Normal Supervisor, Video games on Google Play

We’re on a mission to make Google Play the most effective vacation spot for gaming, and your superb video games are what make it attainable. That’s why we’re investing in instruments that empower you to realize extra by growing consumer engagement, accelerating your online business development, and maximizing your attain.

At this time, we shared extra particulars about these investments on the Google for Video games Developer Summit. Take a look at the Keynote session on demand, or preserve studying for key product updates from the summit.

Extra methods to extend consumer engagement

We all know that id, progress, and achievements are necessary to avid gamers. With Play Video games Providers (PGS), avid gamers can change between units and bounce again into gameplay immediately, on any machine related with PGS¹. Primarily based in your suggestions, we’ve made it simpler so that you can combine PGS and supply extra related experiences on your customers:

• No database modifications are required to combine PGS, and also you now not must retailer the affiliation between in-game accounts and PGS profiles.

• You can begin routinely syncing your customers’ check in data through PGS, together with these and not using a profile, guaranteeing their progress is accessible to be synced once they change to a brand new machine².

• All through this yr, we’re rolling out extra methods so that you can create partaking in-game content material by achievement stage or sport progress. For instance, it is possible for you to to create Quests inside your sport to problem gamers whereas unlocking rewards utilizing Play Factors.

To start out creating these partaking experiences inside your sport, combine PGS at present — and keep tuned for extra capabilities coming quickly.

We’ve additionally been working to tailor our retailer expertise to higher interact customers who’ve already put in your sport. Beginning at present, we’re rolling out enhancements to retailer listings to extra prominently show your sport updates, new content material, and promotions immediately inside Play³. Your retailer itemizing web page will supply related content material to maintain your viewers engaged along with your sport, together with your newest YouTube movies, AI-generated FAQs, and extra.

These enhancements are presently restricted to English language customers and to pick titles which can be a part of the early entry program. In case you’re focused on testing the improved retailer itemizing on your sport and serving to form this characteristic along with your suggestions, you may specific curiosity right here.

Expanded packages to speed up development

We’re additionally increasing our hottest packages that will help you speed up your online business development.

• With over 220M members, Google Play Factors is likely one of the largest loyalty packages on the planet. Obtainable in over 35 markets and overlaying the overwhelming majority of purchase-ready, lively spenders, Play Factors helps you keep customers and attain new ones. This yr, we’re excited to announce that we’ll be launching Google Play Factors in Brazil.

• Play Factors now provides the flexibility to set restricted portions for unique in-game provides, constructing pleasure and boosting participation round restricted offers. These provides have been extremely efficient at reaching paying customers and driving repeat purchases.

• Google Play Cross, which has grown over 120% in subscriptions over the previous yr, is increasing to incorporate in-game provides from standard video games. We’re launching in-game provides in 21 markets together with Japan, and launching Play Cross in Korea later this yr.

New methods to maximise attain

Lastly, that will help you attain extra customers along with your video games, we’re making it simpler to scale and develop your multi-platform video games throughout cellular, tablets, Chromebooks, and Home windows PCs⁵.

• We’re additionally making consumer acquisition campaigns simpler and extra useful for PC video games. Now you can use the Play Set up Referrer API for Google Play Video games to realize closed-loop advertising and marketing on PC, passing marketing campaign or click on data into your sport so you may optimize advertising and marketing campaigns throughout advert networks, social, and different channels.

For extra information from the Google for Video games Developer Summit, try g.co/gamedevsummit. You too can join with us at GDC in San Francisco. We’ll be internet hosting a full day of periods on March 19 and per week of hands-on product expertise on the Moscone Middle, West Corridor, Degree 2 Foyer from March 18 to March 22.

As at all times, thanks for partnering with us to carry superb video games to gamers in every single place.

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¹Topic to sport availability and PC compatibility.

²This characteristic requires PGS SDK V2 integration. Builders can save sign-in data to PGS for customers, however solely retrieve this as soon as the consumer has arrange a profile.

³Characteristic availability restricted to English language customers and choose titles which can be a part of the early entry program.

⁴Google inside knowledge. New purchaser refers to customers who made a purchase order throughout this pilot experiment after making no buy for the previous 50 days.

⁵Home windows is a trademark of the Microsoft group of corporations.

⁶Google inside knowledge.