Friday, July 19, 2024

Is the Google/Apple AI Collaboration for iOS 18 A Good Thought?

Is the Google/Apple AI Collaboration for iOS 18 A Good Thought?


Key Takeaways

  • Apple has fallen behind in AI innovation in comparison with Microsoft and Google, however might combine AI options into iOS 18 via a possible partnership with Google.
  • Monetary positive aspects are a key motivator for Apple’s collaboration with Google, mirroring previous successes seen with Microsoft’s funding in OpenAI’s ChatGPT.
  • Privateness considerations come up as Apple, identified for prioritizing consumer privateness, might should compromise by partnering with Google, a model not identified for a similar stage of privateness safety.


Whereas Microsoft (learn OpenAI) and Google have been combating it out on the AI entrance, Apple has relatively been quiet in relation to AI. Whereas there are experiences of Apple’s work on varied AI options and even a mission named “AppleGPT,” there are not any ultimate AI merchandise from the corporate but. Nevertheless, it appears to be like like Apple will probably be integrating many AI options into the upcoming iOS 18 software program improve, presumably via a partnership with Google.

In line with a current report by Bloomberg’s Mark Gurman, Apple and Google are reportedly in “energetic negotiations” that will see the Cupertino large use Google’s Gemini mannequin for some new options coming in iOS 18. Whereas the specifics in regards to the partnership, together with the phrases and branding of the AI settlement, stay undecided, the businesses are actively exploring the probabilities.


In line with the report, Apple needs most AI options in iOS 18 to work offline and on-device. Nevertheless, for some options that will require extra highly effective {hardware}, Apple reportedly needs to associate with an organization that’s already outfitted with such capabilities and therefore is contemplating partnering with Google for the Gemini mannequin. However is it actually a very good transfer for Apple?


AI is clearly the longer term, and Apple is trailing behind

AI is clearly the longer term. It’s what’s driving the trade proper now, and most client tech manufacturers are searching for a strategy to combine AI into their services, not solely to remain related but additionally to boost their total worth proposition. And on this entrance, corporations like Microsoft and Google have taken the lead. Whereas Apple has been rumored to be working by itself AI mannequin — the corporate just lately printed particulars about its ‘MM1’ AI Mannequin — there isn’t a ultimate product from the corporate simply but.


Microsoft Market Cap before chatgpt launch vs today

After which, there’s monetary motivation as nicely, which performs a major function for these corporations. Take Microsoft, as an example. Since OpenAI’s announcement of ChatGPT, during which Microsoft is a significant investor, the corporate’s market cap has almost doubled. Equally, Google has skilled comparable advantages. It is probably that Apple seeks to capitalize on this development as nicely, therefore its potential collaboration with Google for AI options in iOS 18. However, is Google the fitting associate for this?

Google’s rocky path with AI

Sundar Pichai at Google io 2023 ai launch


Google, below Sundar Pichai’s management, has skilled its personal share of hiccups in relation to AI merchandise. The launch of Bard appeared rushed and obtained poor evaluations in comparison with opponents when it was first introduced. The corporate then used its I/O 2023 to showcase quite a few AI improvements — utilizing the time period ‘AI’ over 150 instances — and, since then, Google, within the typical Google vogue, has killed Bard in favor of the rebrand to Gemini simply final fall. It seems Google was caught off guard by the speedy growth tempo of OpenAI’s AI merchandise and felt the necessity to catch up.

Nevertheless, regardless of the preliminary setbacks, Google has been working exhausting to enhance Gemini and its AI choices. The corporate has been including a little bit of AI magic to all of its companies, be it Gmail, Google Sheets, or Docs, and the response is popping out to be fairly optimistic. The corporate can also be working to include Gen AI into its Search. Nevertheless, OpenAI has been making huge strides on this discipline, and even plans to launch a sensible text-to-video device, known as Sora, later this 12 months. Presently, OpenAI seems to be the main in relation to… nicely, AI.


Is Apple’s use of Google’s AI tech a sensible alternative?

apple youtube

So, is Apple utilizing Google’s Gemini tech for AI options a good suggestion – although Google’s place appears to be lagging behind its opponents? On one hand, it appears logical for Apple to collaborate with Google, as Google has already partnered with Samsung for AI-based options within the newest Samsung Galaxy S24 collection, bringing options like Circle to Search, a dwell translator that works even throughout calls, and a set of photo-editing options as nicely. So it could make sense for Apple to choose for a similar model for AI options on the iPhone, given Google’s present collaboration with one other main model.


However, the state of affairs is not so easy. Whereas Circle to Search has garnered reward, different options equivalent to picture enhancing and dwell translation have not carried out as nicely on the Galaxy S24 collection. And though Apple might implement issues in a different way, the present implementation of Gemini AI on telephones does not encourage a lot confidence.

There are considerations about privateness as nicely

Privateness considerations additional complicate the image. Apple is famend for prioritizing consumer privateness. Keep in mind these iPhone privateness campaigns and and the introduction of the advert monitoring device that prompted Meta to change its strategy to monitoring app consumer interplay. Sure, Apple goes massive in relation to privateness about its customers.

Nevertheless, by partnering with Google, a model not identified for prioritizing consumer privateness, will Apple keep the identical stage of consumer confidence? Whereas some customers may be comfy with this choice — and I am positive Apple will deeply clarify the way it will protect knowledge although the info could be processed on cloud — some customers might understand it as a compromise by Apple.


With WWDC just some months away, Apple is reportedly searching for collaborations on the AI cloud entrance, and it’ll probably ink a take care of Google. Though there’s speak of partnering with OpenAI as nicely, Google seems to be the extra probably choice in the meanwhile. It stays to be seen how this unfolds within the coming months.

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