Friday, February 7, 2025

IoT within the Marine Trade


On this episode of the IoT For All Podcast, Andrew Cullen, Director of Marine Connectivity at Yamaha, and Alex Joseph, Chief Expertise Officer at Siren Marine, be a part of Ryan Chacon to debate IoT within the marine business. The dialog covers the evolving panorama of related boating, Yamaha’s journey into IoT with the acquisition of Siren Marine, the challenges and options in growing IoT merchandise for the marine surroundings, the importance of knowledge, predictive upkeep, and the way forward for related boating.

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About Andrew Cullen

Andrew Cullen is the Director of Marine Connectivity at Yamaha. Beforehand, Cullen managed digital advertising and marketing and communications for Yamaha’s WaveRunner and Boat product traces. He additionally directed digital technique for Yamaha’s U.S. Marine Enterprise Unit Boat corporations and subsidiaries. Cullen has held quite a few board positions within the know-how, marine, and watersports industries, and has been acknowledged with a number of marine and know-how advertising and marketing and innovation awards associated to digital advertising and marketing, cell purposes, CRM applications, and web site growth.

Excited about connecting with Andrew? Attain out on LinkedIn!

About Alex Joseph

Alex Joseph is the Chief Expertise Officer at Siren Marine. He designs the product {hardware} and software program structure, identifies key applied sciences, fosters strategic partnerships, and assembles the proper growth groups. Alex brings with him related expertise from two distinct fields, aviation and electronics/software program. He has beforehand labored within the aviation business as a pilot and flight teacher. He has a Bachelor’s diploma in laptop science from Pennsylvania Western College – Clarion.

About Yamaha

Yamaha U.S. Marine Enterprise Unit, primarily based in Kennesaw, Georgia, markets and sells marine outboard motors ranging in dimension from 2.5 to 450 horsepower. It additionally engineers, manufactures, markets, and sells boat management programs, IoT management units, fiberglass, jet-drive sport boats starting from 19 to 27 toes, and private watercraft. The Marine Related division, which incorporates the Siren Marine subsidiary, permits boaters to remain related to their boats wherever, anytime.

The corporate’s imaginative and prescient is to remodel the fashionable boating expertise and prepared the ground to a fully-connected marine business by way of modern IoT Related Boat know-how. That is achieved by way of the Siren Related Boat app that mixes real-time vessel safety, a number of and versatile boat monitoring and monitoring capabilities, and comfort options together with distant digital switching. By the cell app, prospects have entry to and the flexibility to manage all of those options from their smartphones or good watches.

The flagship machine is the Siren 3 Professional that features very important customary options each boat proprietor or fleet operator wants, resembling battery monitoring, GPS place monitoring, and geo-fencing. From there, prospects can customise their Siren 3 Professional system by including a desired mixture of wired and wi-fi sensors to observe these capabilities and areas most necessary to them.

Key Questions and Matters from this Episode:

(00:52) Introduction to Andrew Cullen and Alex Joseph

(03:17) The evolution of related boating

(06:03) Yamaha’s strategic imaginative and prescient

(12:32) Predictive upkeep and way forward for marine IoT

(13:43) Challenges in IoT maritime options

(20:35) Yamaha’s journey into IoT

(29:08) Study extra and comply with up



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