Posted by Prabhat Sharma – Director, Belief and Security, Play, Android, and Chrome
The speedy developments in generative AI unlock alternatives for builders to create new immersive and fascinating app experiences for customers all over the place. On this time of fast-paced change, we’re excited to proceed enabling builders to create revolutionary, high-quality apps whereas sustaining the protected and trusted expertise individuals anticipate from Google Play. Our objective is to make AI useful for everybody, enriching the app ecosystem and enhancing consumer experiences.
Over the previous 12 months, we’ve expanded our overview capabilities to handle new complexities that include apps with generative AI options. We’re utilizing new expertise like massive language fashions (LLMs) to shortly analyze app submissions, together with huge quantities of textual content to determine potential points like sexual content material or hate speech, and flag them for individuals on our international workforce to take a better look. This mixture of human experience and elevated AI effectivity helps us enhance the app overview expertise for builders and create a safer app atmosphere for everybody.
Moreover, we’ve got strengthened Play’s present insurance policies to handle rising issues and suggestions from customers and builders, and maintain tempo with evolving applied sciences like generative AI. For instance, final October, we shared that each one generative AI apps should give customers a strategy to report or flag offensive content material with out having to depart the app.
Google Play’s insurance policies, which have lengthy supported the inspiration of our consumer security efforts, are deeply rooted in a steady collaboration between Play and builders. They supply a framework for accountable app growth, and assist make sure that Play stays a trusted platform around the globe. As generative AI continues to be in its early levels, we’ve got acquired suggestions from builders searching for readability on the necessities for apps on Play that function AI-created content material. In the present day we’re responding to that suggestions and offering steering to assist builders improve the standard and security of AI-powered apps, keep away from potential points or delays in app submissions, foster belief amongst customers, and contribute to a thriving and accountable app ecosystem on Google Play:
Because the AI panorama evolves, we’ll proceed to replace our insurance policies and developer instruments to handle rising wants and complexities. This contains introducing new app onboarding capabilities sooner or later to make the method of submitting a generative AI app to Play much more clear and streamlined. We’ll additionally share finest practices and assets, like our Individuals + AI Guidebook, to assist builders in constructing revolutionary and accountable apps that enrich the lives of customers worldwide.
As at all times, we’re your companions in retaining customers protected and are open to your suggestions so we are able to construct insurance policies that aid you lean into AI to scale your corporation on Play in ways in which delight and shield our shared customers.
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