eBay Introduces AI-Powered ‘Store the Look’ Characteristic to Discover Personalised Outfits

eBay, the favored US-based ecommerce platform, has added a brand new synthetic intelligence (AI)-based function for iOS app customers. The function, dubbed ‘Store the Look’ permits customers to verify outfit inspirations and store for related objects via generative AI capabilities. The corporate stated the function shall be personalised primarily based on the consumer’s on-platform behaviour and assist them store for specific appears to be like and perceive how completely different objects complement one another. The function is at the moment solely out there within the US and the UK.

In a group put up, eBay introduced the brand new function on Tuesday. Saying the AI-powered Store the Look function, the put up acknowledged, “Store the Look is an immersive carousel of appears to be like, tailor-made to our prospects’ purchasing historical past, full with interactive hotspots that reveal related objects and outfit inspirations.”

An iOS consumer residing within the US or the UK can open the app and discover the Store the Look carousel on the house web page in addition to the style touchdown web page. The part is an easy carousel the place customers will see fashions sporting completely different outfits categorised into completely different kinds and themes. When clicking on an outfit, customers will see interactive hotspot buttons for various outfit objects. For example, a girl sporting a prime, skirt and boots will present three hotspots similar to the merchandise. Clicking on any of the buttons will then open a panel with related objects. eBay says the choices will embody each luxurious objects in addition to pre-owned objects.

The function additionally makes use of the ecommerce platform’s suggestion engine and suggests outfits within the carousel primarily based on a consumer’s purchasing and in-app behaviour. An algorithm analyses this behaviour and identifies different outfits that they may like which is then proven within the carousel. “With this method, we provide a purchasing expertise that not solely understands our prospects’ preferences, but additionally evolves with them over time,” the put up added.

eBay additionally highlighted that the function might be useful for customers to establish the newest traits and develop an understanding of methods to combine style objects naturally with a selected wardrobe. The function will present up for customers who’ve seen not less than 10 style objects prior to now 180 days. The ecommerce platform additionally stated that an Android app is within the works and will launch later this yr. Nevertheless, it didn’t share any plans to increase the function in different areas.