Collaboration and Communication Throughout European Borders and Cultures – Samsung World Newsroom

How working over continents and time zones formed the Samsung European heart for AI language growth

As Samsung continues to pioneer premium cellular AI experiences, we go to Samsung Analysis facilities all over the world to learn the way Galaxy AI is enabling extra customers to maximise their potential. Galaxy AI now helps 16 languages, so extra folks can broaden their language capabilities, even when offline, because of on-device translation in options akin to Stay Translate, Interpreter, Notice Help and Searching Help. However what does AI language growth contain? Final time, we visited India to learn the way groups collaborate with college students and universities to carry Galaxy AI to extra folks. This time, we’re in Poland to find how European nations collaborate to perform their objective.

 

There’s a saying on the Samsung R&D Institute Poland (SRPOL): “A day at SRPOL lasts 96 hours”. It refers back to the heart’s international function as one of many largest and fastest-growing R&D facilities within the area, usually working throughout 4 totally different time zones. Sitting on the coronary heart of Europe whereas protecting many European and international markets, SRPOL has labored on automated speech recognition, neural machine translation and text-to-speech fashions for greater than 30 languages. When it got here to bringing 10 languages to Galaxy AI, this experience meant the crew was effectively suited to seamlessly mix cultural views with Samsung’s international expertise.

 

SRPOL has years of expertise in Pure Language Processing. What makes it distinctive is its adaptability to work on any language because of the passionate crew and their instruments, akin to a crowdsourcing platform that allows quick and agile growth.

 

“Collaboration throughout the continent means relentless knowledge assortment, annotation and analysis, which has turn into one thing we actually take pleasure in,” says Kornel Jankowski, Head of Speech Decoding at SRPOL. “We’ve handled so many languages that our crew developed common, language-agnostic expertise. After we’re requested to assist a brand new language mannequin, everyone’s angle is: Oh wow, we get to be taught one other one, that’s going to be enjoyable!”

 

 

 

A European Heart for AI Language Improvement

Language is a cornerstone of tradition and communication throughout Europe no matter whether or not it’s included into expertise. Nevertheless, it presents distinctive challenges for the crew at SRPOL, who develop AI fashions for European languages.

 

“Every language and the tradition that it’s a part of, comes with hurdles that make us reevaluate how we understand a selected concern,” explains Adam Ros, Head of Synthetic Intelligence at SRPOL. These hurdles embrace navigating the untranslatability of sure phrases and dealing with idiomatic expressions that will not have direct equivalents in different languages.

 

 

The crew noticed these challenges as a chance to make SRPOL a European heart for AI language growth. The most important good thing about that is that it shortens the communication path between totally different departments and crucially, the decision-making path. Whether or not it’s a matter of automated speech recognition, neural machine translation or text-to-speech, groups might merely stroll over to colleagues in Cellular High quality Assurance and effectively clear up issues collectively.

 

Whereas this has helped, it hasn’t overcome all AI challenges. Inevitably, there are limitations in AI fashions when coping with a number of European languages, akin to translating with out context or variations in intonation. Nevertheless, the crew noticed these as a chance to continue learning and innovating.

 

“My crew by no means stops at only one instance when dealing with a brand new phrase or subject. Some European languages are tougher than others,” provides Ros. In the event you’ve ever been to Spain, you recognize that Spanish is usually spoken at blazing-fast speeds and we have to practice AI effectively to deal with that.”

 

Galaxy AI’s growth required novel cross-continent collaboration, however the work quickly grew past European borders. SRPOL supported the Jordan crew’s efforts to show Galaxy AI Arabic’s myriad of dialects, in addition to the Brazil crew’s work on Latin American languages.

 

The significance of language and cultural distinction subtleties are all on the radar of SRPOL product builders as a result of they will all be observed by the goal — the top customers.

 

“There are delicate variations between European cultures that impression whether or not one thing feels pure to the top consumer. For instance, folks in some nations count on to learn costs with the euro image (€), whereas others are accustomed to seeing it spelled out, e-u-r-o-s,” says Agata Maria Rozycka, Head of Voice Intelligence Analysis at SRPOL. “If this cultural nuance just isn’t mirrored translated textual content, the interface might sound much less intuitive to a consumer. Implementing these micro-level insights into interface design could make expertise really feel extra pure throughout various cultures.”

 

“The crew has been remotely speaking and collaborating throughout totally different nations for a few years, build up quite a few efficient communication channels,” says Marcin Mrugala, Head of Cellular High quality Assurance at SRPOL. “We had been able to do our half in enabling Galaxy AI to decrease language boundaries all over the world.”

 

 

 

Expertise for Bridging Cultures

Managing and integrating various linguistic and cultural insights is a difficult job, however it’s important for Samsung’s imaginative and prescient for Galaxy AI — reducing the boundaries that divide folks primarily based on language and tradition, and enabling them to create deeper connections.

 

“We’re not simply constructing expertise of the long run, we’re constructing groups of the long run too. Our greatest practices are designed to refine merchandise primarily based on variations throughout nations, however we essentially imagine our similarities far outweigh our variations and our expertise can unite cultures,” says Mrugala.

 

“Our objective is to carry folks collectively, to make their lives simpler, and to simplify their every day duties. We’re seeing our households utilizing the Voice Recorder in new methods, and we will now name our mates and totally different nations and discuss with them in their very own language. It’s magical to see this alteration on the earth and to be a part of it. Galaxy AI introduced SRPOL folks collectively and now we’re bringing collectively the world,” concludes Rozycka.